So making sure your layout is done in a way that helps direct customers to stay longer. Along with display windows, the front of your store will be the first physical interaction a customer has with your store. ![]() Your store layout can play a big part in effective visual merchandising. They are often used to showcase current items to attract customers walking by, and portray the spirit of your brand. In retail stores, display windows are generally glass enclosures on the exterior of the walls of your store. Let's have a look at some of the most common examples of visual merchandising. In the retail industry, there are numerous types of visual merchandising. It’s an important component of customer experience and your brand's identity. Visual merchandising is the practice in the retail industry of developing floor plans and three-dimensional displays in order to grab attention and maximize sales. ![]() So what exactly is Visual Merchandising (VM)?
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